The Trump campaign's strategy focuses on targeting low-to-mid propensity male voters, particularly young ones, that they believe can tip election scales in their favor.
Instead of engaging in traditional media, Trump's campaign is turning to long-format podcasts and endorsements from athletes to reach and mobilize young male voters.
In internal surveys, Trump's team found that men under 40 are the least politically entrenched demographic, making them a key target for mobilization.
The campaign's approach is based on historical trends, as they reflect on Biden's performance among women, realizing they need a different strategy for men.
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