Tom Tugendhat has emerged as the most popular Conservative leadership candidate, as suggested by Savanta’s recent research showing a net favourability of -4 among the wider public.
The findings reveal that there is still a huge opportunity for all candidates to define themselves with a largely uninterested public, highlighted by the high percentage of Don't Knows.
Even though Tugendhat leads, the high level of Don't Knows indicates that most of the public remains disconnected from the leadership contest and the candidates' profiles.
Chris Hopkins emphasizes that despite the Conservative Party's recent electoral challenges, the conference has turned into a lively event, energizing candidates to engage with an uninterested audience.
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