Each day will have a theme, starting with an economic speech in Pennsylvania, and aims to lower American families' costs while defining the roles of Harris and Walz.
Nikki Haley emphasizes that the Trump campaign must focus on policy over personal attacks: 'You can't win on those things. The American people are smart. Treat them like they're smart.'
Trump's campaign plans structured messaging around issues such as crime, immigration, and national security, aiming to distinguish from the recent Democratic National Convention.
Jason Miller noted the intention behind Trump's focus on swing states: 'There will be no free shots on goal,' underlining a proactive approach to countering Democratic messages.
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