Kamala Harris portrays herself as an underdog in the presidential race, emphasizing the fight ahead despite being a presumptive Democratic nominee.
Donald Trump presents himself as a victim, stating he is unfairly indicted and has been harassed, investigated, and persecuted more than any other American leader.
Both Harris and Trump aim to position themselves as outsider figures, reflecting the antiestablishment fervor prevalent in American politics today.
The concept of incumbency as a political advantage has diminished due to factors like media scrutiny, anti-politician bias, and hyper-partisan divisions, making outsider personas more appealing.
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