The Trump family's licensing
Briefly

Donald Trump Jr. and Eric Trump have announced plans for a new mobile phone service named Trump Mobile. This venture includes an unlimited talk, text, and data plan priced at $47.45 a month, reflecting the family's branding strategy, and a gold-colored smartphone called the T1 Phone available for $499. Beyond mobile services, Trump Media is also exploring crypto investments, including the launch of a bitcoin and ether ETF, illustrating the family's ongoing business ventures and their connection to merchandise featuring the Trump name.
Dubbed Trump Mobile, it's a familiar business model in the world of Trump Inc. - a licensing agreement allowing for the use of the Trump name with plenty of nods to the president.
The unlimited talk, text, and data plan is called the '47 plan' and will cost $47.45 a month, an homage to Donald Trump's run as the 47th and 45th US president.
Crypto has been a goldmine for the president and his family, including the sale of NFTs and memecoins. Trump Media is aiming to dive deeper into the crypto world.
Trump-branded services and products have existed for decades, but merchandise bearing the president's last name certainly hasn't slowed down in recent years.
Read at Business Insider
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