The Lincoln Project presents a grim narrative of the future for American women if Trump wins, highlighting the potential criminalization of abortion nationwide.
Targeting conservative men, the Lincoln Project introduces 'Dobbs Dads,' a group concerned about government overreach into reproductive healthcare for their families.
Identifying key voter demographics, the Lincoln Project aims to strategically sway conservative fathers, paralleling past election identifiers like 'soccer moms' and 'security moms.'
In a politically charged environment with tight swing state races, the Lincoln Project seeks to mobilize voters whose choices will greatly influence the election outcome.
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