Former President Trump intertwines his private business ventures with his campaign messaging, leveraging his political image for profit through a martyrdom narrative.
Supporters see buying Trump products as a patriotic act, fuelling a niche marketplace that vows to boost the stock price of Truth Social, amidst Mr. Trump's $3 billion shares.
Members of investor groups rallied behind Trump's re-election and stock price after his conviction, labeling short sellers as part of an evil apparatus to prosecute and defeat him.
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