How much does the US election cost, and who pays? DW 10/23/2024
Briefly

Candidates for U.S. presidency can finance campaigns through personal funds, private donors, PACs, or government funding—each option bearing unique advantages and limitations.
Kamala Harris has raised over $906 million, with an additional $359 million from outside groups, totaling more than $1.27 billion for her campaign.
Donald Trump has raised about $367.1 million for his campaign, significantly lower than Harris, with outside groups contributing another $572.8 million to reach just under $940 million.
Political ads' effectiveness is uncertain, yet both parties invest significantly in advertising to secure important voter segments.
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