The Harris campaign is strategically targeting male voters by utilizing professional football, aiming to reach undecided and hard-to-reach demographics through high-profile advertisements during NFL games.
The campaign's strategy involves flying planes over stadiums with messages that resonate with the local fans, adapting the slogan to fit the cultural relevance of the teams and fans attending.
According to spokesman Abhi Rahman, the campaign acknowledges that the majority of undecided voters are male who are not engaged in traditional political mediums, hence their innovative approach.
The decision to run ads at NFL games in battleground states demonstrates the campaign’s understanding of where to engage with voters instinctively, leveraging the popularity of football to communicate politically.
Collection
[
|
...
]