In a video posted on X, former President Donald Trump announced that he would unveil a new cryptocurrency platform, World Liberty Financial, during a livestream. He emphasized the need to embrace the future with crypto, positioning it against traditional banking.
Mr. Trump's announcement of World Liberty Financial comes amid aggressive courting of the multibillion-dollar crypto industry as part of his presidential campaign strategy for the upcoming election.
The campaign is focused on ending the government's crackdown on cryptocurrencies, with Trump previously affirming his intent to make the U.S. the cryptocurrency capital of the world.
With both Eric and Donald Trump Jr. actively promoting World Liberty Financial, this venture raises questions about potential conflicts of interest given Trump's ongoing business interests during a presidential campaign.
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