Finding Republicans in Coachella is as rare as Dodgers fans in San Francisco, but Trump aims to draw supporters from this predominantly Latino area.
Trump's rallies serve as ads that dominate the news cycle. He's not aiming to win Riverside, but to gather larger crowds of supportive Republicans and Latinos.
More Latino voters watch Fox than Univision. Trump is targeting third- and fourth-generation Latino suburbs, instead of focusing on inner-city voters.
The Coachella rally provides strategic media coverage, feeding into upcoming events in Nevada and Arizona, aiming for strong visuals and sound bites.
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