Former President Donald Trump is promoting silver Trump Coins, available for purchase at $100, which is significantly above the current market rate for an ounce of silver.
The coins, which feature Trump's likeness and the White House, are being offered at a 210% premium, far exceeding typical markups for custom silver coins.
Despite the exorbitant cost, the promotion states the coins are collectible and not intended as investments, although the marketing suggests a strong cash-raising effort.
Trump's selling strategy has evolved to include various merchandise; the promotion of these coins follows his sales of Trump Sneakers, NFTs, and even Bibles.
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