The televised clash between Vice President Kamala Harris and former President Donald J. Trump attracted 67.1 million live viewers, marking a significant milestone for the 2024 campaign.
Despite not surpassing cultural phenomena like the Seinfeld finale in 1998, the viewership for the Harris-Trump debate highlights the enduring appeal of presidential debates in an era of media fragmentation.
Younger viewers aged 18 to 54 were pivotal in boosting the audience numbers, with approximately 50% more tuning in than during the June debate, showcasing shifting demographics in political engagement.
ABC News was the big ratings winner of the evening, with 19.1 million viewers tuning in, illustrating the competitive landscape of television news during presidential seasons.
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