The 2024 campaign has shifted dramatically from a 2020 rematch to a unique landscape shaped by historic events, including a former president's criminal conviction.
The initial run of 3,000 Harris-Walz camo hats sold out in just 30 minutes, showcasing the appeal of coded merchandise to a diverse set of supporters.
Polling suggests voters became sympathetic towards Trump following the assassination attempt; over 60% perceived his reaction as courageous, boosting his popularity.
Camo hats signify a cultural strategy by the Harris campaign, appealing to various demographics, from 'Midwestern dads to Brooklyn gays' in a bipartisan effort.
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