Who supports Reform and why? The charts that show who favours Farage's party

"Research based on a poll of 11,000 Reform UK supporters, the biggest survey of its kind, tells us more about who is intending to vote for the party than has been previously known. The in-depth polling analysis from Hope Not Hate reveals a voter coalition that stretches from struggling workers and frustrated graduates to wealthy retirees, in places from Hitchin to Runcorn."

"While immigration is often viewed as the defining issue for Reform supporters, the data shows a far more complex picture. This diverse coalition is deeply divided on big issues such as the economy, the climate crisis and the role of government. The charts below, which are based on polling of 11,342 Reform supporters, show how Reform's following cuts across age, class and geography, and reveal five distinct voter groups with sharply contrasting priorities."

"These groups are the working right, hardline conservatives, squeezed stewards, contrarian youth and reluctant reformers. They differ in some key ways. Working right 26% of people who intend to vote Reform Economically insecure and angry, these older working-age voters mix pro-worker attitudes with hostility towards immigration. They feel betrayed by elites, see immigrants as competitors for scarce resources and are the most loyal to Reform's populist message."

Polling of 11,342 Reform UK supporters identifies five distinct voter groups: working right, hardline conservatives, squeezed stewards, contrarian youth, and reluctant reformers. The coalition cuts across age, class and geography, including struggling workers, frustrated graduates, and wealthy retirees. Supporters are united by anger and distrust but sharply divided on the economy, climate policy and the role of government. Immigration is important for many but not the sole defining issue. The five groups range from economically insecure, pro-worker voters hostile to immigration to affluent, socially conservative voters opposed to state spending and climate action.

Read at www.theguardian.com