Boris Johnson's iconic televised address five years ago effectively unified the UK in the face of a crisis, portraying sacrifices as acts of patriotism. As Donald Trump threatens democratic norms, Keir Starmer is urged to emulate this communication strategy. The moment for such an address was missed following Trump's disrespect towards allies, but fresh threats emerge daily. Starmer is encouraged to seize this opportunity to speak directly to the country about the democratic crisis, framing his message as a defense against Trump's perilous influence.
Boris Johnson's televised address five years ago galvanized Britons to sacrifices during emergencies; Keir Starmer needs to similarly address the threats posed by Donald Trump.
Johnson's call to action framed sacrifice as patriotism, encouraging unity in times of societal disruption, a strategy Starmer could adopt in response to current challenges.
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