The UK government is focusing on enhancing its global influence through a new soft power council, led by foreign secretary David Lammy and culture secretary Lisa Nandy. This initiative aims to harness the influence of sports and culture at a time of global insecurity. However, there is concern over the neglect of the British Council, a key institution for promoting British culture and values internationally. Its chief executive warns of potential financial struggles, including cuts and reduced international presence due to debt burdens and lack of government support following pandemic losses.
The contingent financial legacy of the pandemic should not be allowed to kill off a long-running national success story, as the British Council has been vital for soft power.
The British Council, set up to promote understanding of Britain, is facing severe funding challenges that jeopardize its operations and international influence.
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