Research from the University of Southampton and Harvard University indicates that dating app users exhibit a preference for political alignment. Users are more inclined to match with Reform voters over Conservatives or left-wing parties like Labour and Greens. This trend is particularly pronounced among younger demographics who make up a large portion of dating app users. The study analyzed responses from 2,000 participants across Britain and Spain, revealing that even Conservative voters showed more compatibility with Reform supporters than Labour voters, highlighting the impacts of political polarization on dating choices.
"Voters were unlikely to swipe right on profiles from the opposite political spectrum, indicating a preference for those with aligned political views."
"Conservative voters were much happier to match with a Reform UK voter than someone who voted Labour, reflecting political polarization in dating preferences."
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