In the last general election, political parties spent over 94 million, with Labour outspending Conservatives 30 million to 23 million. Labour allocated more than 12 million for advertising on platforms such as Facebook and Snapchat. Traditional direct mail accounted for a substantial portion of spending, totaling 26 million. Smaller parties like the Liberal Democrats and Reform UK spent around 5.5 million each. The Conservatives spent less than 6 million on advertising and also invested in consultancy services. The increased spending was facilitated by raised limits, but the Conservatives did not emerge as primary beneficiaries.
Labour outspent the Conservatives significantly during the last general election, allocating over 30 million to their campaign compared to the Conservatives' 23 million. Advertising strategies included over 12 million on various platforms including Facebook and Snapchat.
The overall expenditure for the 2024 general election reached more than 94 million, marking a considerable increase from previous elections. The Conservatives raised spending limits but did not gain as the main beneficiaries.
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