Easter represents a critical period for UK retailers, with expectations of £10.8 billion in consumer spending, marking a 4% increase from 2023. Shoppers are projected to allocate substantial amounts to home improvement, with £360 million in hardware and £923 million in homeware. Last Easter saw a decline in spending due to unfavorable weather. This year's forecast is more promising with mainly dry conditions. Households show heightened confidence amidst geopolitical issues, with strong wage growth and improving job security contributing to positive consumer sentiment as per various indexes.
Consumers are also feeling more confident. Despite business confidence facing headwinds from recently imposed tax hikes and geopolitical uncertainty, household confidence is at its joint highest level since the immediate post-COVID period in mid-2021.
Overall, Cebr anticipates total UK consumer spending to be £10.8 billion over the Easter week, equivalent to £376 per household, a 4% increase from last year's figure.
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