Kemi Badenoch's leadership represents a shift towards boldness for the Tories, as she aims to take on Starmer and reposition the party for power.
With a high-energy, high-risk approach, Badenoch's candidacy indicates a desire for engaging chaos that might resonate both within the party and with the public.
The Tory strategy with Badenoch seems to prioritize 'newsmaking' and creating controversy to shift the political landscape away from Labour.
In contrast to previous approaches, Badenoch's leadership style invites a more aggressive stance against Labour, signaling a departure from cautious campaigning.
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