At the start of yet another crunch year in British politics, Rishi Sunak will be hoping the latter question resonates with voters, as the Tory election machine revs up to cast Slippery Starmer as an untrustworthy, high tax-and-spend Labour leader who would bankrupt Britain.
Despite a rushed-through cut in national insurance over the weekend, most voters know the cost of living isn't getting any easier.
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