With rising consumer activism, UK shoppers are joining their US counterparts in boycotting Amazon due to its perceived political affiliations, potentially costing the company £47 million in lost sales. A significant portion of US consumers have adjusted their shopping habits due to retailers’ political stances, prompting fears that UK sentiment, particularly against former President Trump, could lead to similar actions. Parcelhero has calculated that if 9% of UK customers participate, it could impact Amazon's revenue despite its large global sales. The situation reflects growing anti-Trump sentiment in Europe as consumer action transforms.
A growing consumer backlash against Amazon's perceived political affiliations could see UK shoppers joining their US counterparts in boycotting the retail giant, potentially costing it up to £47 million in lost sales.
Amazon has faced criticism for its ties to former US President Donald Trump, particularly after founder Jeff Bezos donated $1 million to Trump's inaugural committee and the company scrapped diversity, equity, and inclusion (DEI) programmes ahead of his presidency.
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