"Sainsbury's non-Nectar members paid 942.66 for the basket of items, 14 percent more than the cheapest retailer in the study, Asda, where the same items cost 823.58."
"Tesco's non-Clubcard price was 916.56, 11 percent higher than Asda. Waitrose, surprisingly, emerged as a more competitive option for these branded goods, with its basket priced at 899.05."
"The results may come as a surprise to shoppers, with Waitrose consistently found to be one of the UK's more expensive supermarkets in comparisons."
Research indicates that customers at Tesco and Sainsbury's could face higher grocery prices compared to Waitrose, particularly if they do not utilize loyalty schemes. A comparison of 245 branded items revealed that non-Nectar members at Sainsbury's paid 14% more than Asda, while Tesco's non-Clubcard prices were 11% higher. Surprisingly, Waitrose offered a more competitive price for these items, being only 9% more expensive than Asda. This finding challenges the perception of Waitrose as one of the UK's pricier supermarkets.
Read at www.independent.co.uk
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