"We need our public service broadcasters to stand out in a crowded online world, the BBC and other PSBs, including S4C, STV and Alba, said in a joint statement. That means action to ensure our content is prominent on devices and platforms where audiences spend their time not just smart TVs but also video-sharing platforms like YouTube, and on fair commercial terms that don't undermine our ability to deliver our remit."
"We need trusted, independent journalism to thrive. This includes promoting impartial news on the platforms young people use, and securing the right deals with social media companies that promote accurate reporting and combat misinformation. There is concern at the perilous finances of broadcasters, with advertising revenue flowing to the digital platforms of YouTube and TikTok while the BBC is fighting a fall in the number of licence fee payers."
"While broadcasters can strike their own private deals with YouTube, the standard agreement between the platform and those who create content on it means YouTube keeps about 45% of the advertising revenue generated. YouTube's growth has been so wide-ranging that it is now a huge presence on televisions. The platform is the second most-watched service in the UK, behind the BBC but ahead of ITV. Overall, viewers spent an average of 39 minutes a day on YouTube in 2024."
Public service broadcasters across Britain are calling for new regulations to require platforms such as YouTube to grant them greater prominence and fairer commercial terms. Ofcom has indicated willingness to intervene to rebalance broadcaster-platform relationships. PSBs argue that prominence on devices and video-sharing platforms is necessary to sustain impartial, independent journalism and to combat misinformation, especially among younger audiences. Advertising revenue has shifted to digital platforms like YouTube and TikTok, straining broadcaster finances and contributing to licence fee declines for the BBC. Viewers spent an average of 39 minutes a day on YouTube in 2024, underscoring the platform's significant television presence.
Read at www.theguardian.com
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