The UK tourism industry is facing a £2.8 billion shortfall, attracting nearly three million fewer overseas visitors annually compared to pre-Covid levels, indicating a sluggish recovery.
Some cities like Brighton, Newcastle, Oxford, and Bath saw significant declines in tourism numbers, illustrating a spread of downturn across various regions, while other cities managed slight increases.
With the UK's visitor numbers projected to remain below 2019 levels, the economic environment, weak consumer confidence, and issues in international travel have compounded the challenges faced.
A key factor in the UK losing its competitive edge as a tourist destination is the rising costs, including accommodation and air travel, which have surged significantly.
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