In fact, a quarter (25 per cent) now put up Christmas displays as early as September, with the majority (57 per cent) going up by October. A small number of retailers (1 per cent) even started putting up Christmas displays in June.
The sector's optimism is fuelled by expectations that consumers will return to the high street, with three in five retailers (60 per cent) expecting greater footfall in stores this year, compared to online shopping.
The sector's resilience is further underscored by the fact that 23 per cent of retailers plan to hire more compared to previous Christmases. This is set to impact all demographics of workers, with 43 per cent of large retailers expecting to hire over-50s in order to meet demand.
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