The UK Gambling Commission is set to implement significant reforms in 2026 focusing on gambling bonuses, marking a pivotal shift in consumer protection. These changes institute a ban on mixed-product bonuses, cap wagering requirements at 10x, and eliminate autoplay features in promotions. The aim is to combat deceptive practices and promote clearer, safer gambling experiences for players. Stakeholders in the gambling industry are expressing concerns about how these reforms will reshape customer acquisition and engagement strategies while prioritizing consumer rights.
The prohibition on mixed-product bonuses aims to resolve the confusion surrounding complex offers, allowing players to make informed choices and reducing their risk of loss.
Limiting wagering requirements to ten times the bonus amount provides a more manageable structure for players, enhancing their experience and making unwarranted gambling pressure less likely.
The elimination of autoplay-style features addresses concerns about excessive gambling, promoting a healthier gaming environment by allowing players greater control over their choices.
The reforms reflect the UKGC's commitment to transparency in gambling, ensuring that consumers are better informed about risks associated with bonus offers and promotions.
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