""For many people including those with visual impairments, learning disabilities, neurodivergent people, or people who experience fatigue or brain fog - these campaigns can turn a routine journey into a stressful or unsafe one,""
""without undermining essential information""
""always keen to work with brands to create new experiences""
""fully assessed to ensure they do not impact services, staff or customers""
Several Bakerloo line stations had their signs temporarily changed to "Bakerl0.0" and "Waterl0.0" for a zero‑alcohol beer promotion. Passengers rely on clear, consistent signage across the network for safe navigation. Such branding changes can turn routine journeys into stressful or unsafe experiences for people with visual impairments, learning disabilities, neurodivergence, fatigue, or brain fog. Accessibility must not be optional and essential navigation signage should be preserved. Transport for London says advertising revenue is reinvested into the network and that campaigns are assessed to avoid impacting services. A prior Burberry rebrand generated £500,000.
Read at www.standard.co.uk
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