A recent survey reveals that three in five small museums and galleries in the UK fear closure amidst dropping revenue and visitor numbers, with 78% describing their situation as the most challenging yet. Conducted by GoDaddy in partnership with Kids in Museums, the research shows that visitor footfall has not rebounded to pre-pandemic levels, particularly in England's smallest museums. Factors contributing to this include the cost of living crisis and insufficient investment in the arts. While some European countries have seen a surge in museum visits, UK recovery remains sluggish.
Three in five small museums and galleries in the UK fear closure due to declining revenue and footfall, with overall income still below pre-Covid levels.
Alison Bowyers highlights the slower recovery of UK museum visitor numbers compared to Europe, with 2023 seeing record audiences in several countries.
Key barriers to museum visits include financial strain on households and increased costs associated with visiting, even when admission is free.
A significant portion of small museums reported the current period as the most challenging they’ve faced, with over half not reaching pre-pandemic income.
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