The UK is facing rising temperatures that contribute to increased sign-ups on affair websites, with a notable 58% rise during heatwaves. The demographic most affected includes 35 to 44-year-olds, predominantly women. Experts attribute this phenomenon to 'sundrunk' behavior, where extreme heat lowers inhibitions and encourages impulsive actions, including infidelity. A recent poll indicates that two-thirds of new members feel more impulsive in the heat, with many admitting that the high temperatures acted as a catalyst for contemplating affairs. An amber health alert has been issued as temperatures soar.
Data reveals that rising temperatures send affair website sign-ups soaring, with a 58 per cent increase during the last heatwave.
Experts pointed to a dangerous cocktail of hormonal surges, lowered inhibitions and 'heatwave hedonism' that drives otherwise loyal partners to stray.
A poll of 1,000 new website members found that two-thirds said the heat made them 'more impulsive'.
The sunshine strips away inhibition, likening the British public's mindset to a holiday persona, even when not abroad.
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