"The concept is familiar to anyone who has watched the surge of US "event contracts" over the last year, contracts priced like probabilities rather than traditional odds. What is new is the attempt to package that format within the UK's established gambling framework, and to do so within a business that already uses exchange-style pricing. The timing also lands amid a tightening tax backdrop for remote gambling and a regulatory debate in the US about where trading ends and wagering begins."
"The company's Chief Strategy Officer, Jesse May, has described the shift as a user-interface change built on familiar mechanics: "Prediction Markets are a fantastic way of presenting our market-leading pricing to customers in a more understandable user interface; all powered by the strength of the Matchbook betting exchange engine." The business model remains exchange-led, customers trade against each other, prices move with activity, and the operator earns commission. The bet looks different, but the plumbing is recognisably Matchbook."
Matchbook is rolling out a UK-facing predictions market that presents outcomes as yes-or-no probability percentages rather than fractional odds. The product uses the existing Matchbook betting exchange engine and retains an exchange-led business model where customers trade against each other and the operator earns commission. The interface will target mainstream UK markets including politics, entertainment, and sport, aligning presentation with US-style event-contract design. The launch positions Britain as the initial live proving ground before a planned US push. The timing coincides with tighter remote-gambling taxation and ongoing regulatory debate in the US over trading versus wagering.
Read at London Business News | Londonlovesbusiness.com
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