A new campaign called 'Protect Your Patch' encourages people over 65 to use gardening habits, such as sharing advice and asking questions, to combat financial fraud. Research reveals that 94% of older adults own a garden or allotment, yet only 10% would consult loved ones for guidance on financial fraud. This highlights a significant gap in seeking support for fraud awareness. The initiative, led by the Take Five to Stop Fraud campaign and Rachel de Thame, emphasizes that trusted discussions can empower individuals to recognize and avoid potential scams.
Older people are being encouraged to apply habits from gardening, like sharing local knowledge, to protect against financial fraud. Research shows that while many seek gardening tips from friends, very few would ask for advice on financial fraud.
The Take Five to Stop Fraud campaign, launched in partnership with Rachel de Thame and the National Allotment Society, aims to utilize trusted conversations about gardening to tackle the issue of financial fraud among older adults.
94% of people aged 65 and over reported having a garden or allotment, yet only 10% would seek advice from loved ones regarding financial fraud, indicating a gap in awareness.
Talking through situations with trusted individuals, akin to discussing gardening, can significantly aid in recognizing and preventing potential financial fraud.
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