The vast majority of the products which are now Price Matched to Aldi and Lidl were already the same price, today's announcement is about reassuring customers and helping to change perception, the supermarket said.
We want to reassure our customers that we have hundreds of products that are the same price or cheaper, with the quality they've come to expect from us, than those available at Aldi and Lidl which is why we have launched our new Price Match.
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