Lord Sugar has signed a new three-year contract to host The Apprentice, confirming his commitment into his 80s. Despite nearing its 20th series, he remains indifferent to criticism of the show. During an interview, he expressed pride in his investment strategy for winners and emphasized his authentic persona, claiming that his on-screen behavior mirrors his real personality. Reflecting on his past, he shared insights about his journey from modest beginnings to becoming a prominent businessman, while also commenting on the political landscape.
Lord Sugar stated, "When I took the job on The Apprentice, I was already a multi-millionaire. I didn't do it for the money."
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