John Lewis has used its Christmas ad to raise awareness of children in care with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home.The 90-second ad, entitled The Beginner and set to a cover of Blink-182's All The Small Things by US artist Mike Geier, shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
#people #conversation #partnership #experiences #young-people #electronics #perseverance #challenging-year #furnishings #consumer-spending
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