"ITV plc notes the recent press speculation and confirms that it is in preliminary discussions regarding a possible sale of its M&E business to Sky for an enterprise value of £1.6bn,"
"softening economy"
"There is increased uncertainty in the lead-up to the Budget, which has contributed to a tough advertising market,"
ITV is in preliminary discussions with Comcast, Sky's US parent, about a potential £1.6bn sale of its media and entertainment business, covering flagship TV channels and the ITVX streaming platform. The proposed transfer would consolidate Sky's control of traditional broadcasting and on-demand distribution while positioning ITV as a pure-play production and content studio centered on ITV Studios' formats. The potential deal reflects a sector trend favoring production and licensing over costly linear operations. The talks follow a sharp downturn in advertising revenues amid a softening economy and advertiser caution ahead of the 26 November Budget, prompting delays to major programmes into 2026.
Read at Business Matters
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