Bluesky, an alternative platform to X, is rapidly evolving as a significant player in the news landscape, particularly among left-leaning influencers. A Pew Research Center analysis revealed that the percentage of news influencers on Bluesky surged from 21% to 43% in just four months after Election Day. While Bluesky's appeal skews heavily to the left, with 75% of left-leaning influencers adopting it compared to 15% on the right, X still retains a strong presence. However, X is witnessing a gradual decline in its influence as Bluesky's user engagement rises, signifying a potential shift in social media dynamics within news commentary.
Pew Research Center's analysis highlights a significant growth in Bluesky's news influencer base, with accounts nearly doubling following the election. This trend reflects a shift in the news landscape.
Bluesky's adoption rates notably skew towards the left, with 75% of left-leaning news influencers using the platform as opposed to only 15% on the right.
Despite X's continued strength among news commentators, there are signs of a slight decline as fewer influencers are posting weekly, while engagement on Bluesky is rising.
Bluesky's popularity surge can be attributed not only to political factors but also to its proactive development of features that appeal to high-profile users.
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