Tesco, the largest supermarket in the UK, reported a dramatic increase in fruit sales by nearly 10% during a recent heatwave. Berries, stone fruits, kiwis, melons, and other fruits have experienced record volume growth, leading the supermarket to increase orders. Simon Reeves, Tesco's fruit category buying manager, attributed this unusual demand to both the high quality of produce from growers and the favorable sunshine and daylight hours this year. Tesco is preparing for continued strong demand by working closely with fruit suppliers to ensure shelves remain stocked.
Tesco, the UK's biggest supermarket, noticed fruit sales soaring by nearly 10% during the recent heatwave. Fruit categories such as berries, stone fruit, and melons achieved record volume growth.
Simon Reeves, Tesco's fruit category buying manager, reported that demand for fruit during current heatwaves is the highest seen in a three-week period, attributed to quality and favorable growing conditions.
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