Traditionally a day of rest, Sunday is losing its crown to Tuesday as the favorite evening for British residents, according to Virgin Media O2 data. Analysis shows peak broadband usage occurs on Tuesdays due to key sporting events and game releases. Approximately 34% of adults coordinate their social plans around these events. The shift may reflect changing lifestyles, with many prioritizing rest during weekdays to prepare for work. Additionally, COVID-19 has influenced social behaviors, with more people choosing to stay in during the week.
Sunday has traditionally been a day of rest, but recent data shows that Tuesday now takes the lead as the 'big night in' for Britons.
Analysis by Virgin Media O2 reveals that evening broadband traffic peaks on Tuesdays due to major sports fixtures and game launches, surpassing Sundays.
A notable 34% of surveyed adults plan their social schedules around sporting events, illustrating the impact of Tuesday night matches on social behavior.
Jeanie York, CTO at Virgin Media O2, stated, 'Our network data provides a window into how Brits are spending their evenings'.
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