"The BBC and YouTube have announced a wide-ranging strategic partnership that will see fresh investment in YouTube-first programming, expanded collaboration to spotlight shared national moments, and the launch of a major creator skills and training initiative across the UK. The partnership forms part of the BBC's "value for all" strategy, aimed at ensuring its content reaches audiences wherever they are, alongside its core services such as BBC iPlayer and BBC Sounds, where the new programmes will also debut simultaneously."
"Under the agreement, the BBC will expand its YouTube activity across four priority areas. These include building targeted communities for children and young adults through new channels, promoting flagship BBC programme brands to reach lighter users, delivering trusted, high-quality news via new global channels and innovative formats, and driving commercial growth by connecting global fandoms with brands, partners and creators."
The BBC and YouTube formed a strategic partnership to invest in YouTube-first programming, spotlight shared national moments, and launch a UK-wide creator skills and training initiative. The collaboration ties into the BBC's "value for all" strategy and will debut new programmes on BBC iPlayer and BBC Sounds simultaneously. The BBC will expand YouTube activity across four priority areas: targeted youth communities, promotion of flagship programme brands, trusted high-quality news via global channels, and commercial growth by connecting fandoms with brands and creators. BBC Studios content already achieves 15 billion annual YouTube views. The initiative includes workshops to train 150 media professionals and supports the government's Creative Industries Sector Plan. The US Federal Trade Commission confirmed it will appeal a judge's decision to dismiss its antitrust case against Meta. The IPA launched the IPAi Forum focused on generative AI.
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