Since March, the UK government has introduced a website and app for applying for Electronic Travel Authorisations (ETAs), required for travelers with EU, Swiss, and Norwegian passports starting April 2nd. However, many applicants are falling for unofficial sites masquerading as the real site, charging upwards of £80 instead of the official £10 fee. These sites might look professional and even imitate government branding, creating confusion. The UK Home Office is addressing this issue by prioritizing the official site in search results and warning against these deceptive services.
Unofficial sites offering ETAs often appear above the official site in Google search results, leading many to mistakenly pay inflated fees for a service they could obtain for just £10.
The UK government's launch of the ETA visa waiver has been marred by unofficial sites, charging up to £80 while providing no faster service than the official £10 site.
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