British Airways named Founding Partner of transformed Olympia in landmark multi-year deal

"As part of the partnership, British Airways will attach its name to both a major new live events arena and a groundbreaking theatre. The British Airways ARC, located above Olympia's West Hall and operated by AEG Presents, will open in 2026 with capacity for 3,800 people. A year later, the British Airways Theatre is scheduled to open as London's largest new permanent theatre in nearly half a century, run jointly by Trafalgar Entertainment and The Shubert Organization."

"The partnership also brings a suite of exclusive advantages for British Airways Club members. Visitors will gain access to reserved ticket allocations at every British Airways ARC event via a dedicated portal, with the option to book seats that include entry to the airline's VIP space, The British Airways Wing. The lounge will offer a cocktail bar and, for selected shows, a private balcony with views over the stage."

British Airways becomes the first Founding Partner of Olympia's £1.3 billion redevelopment through a multi-year, multi-million-pound partnership that grants naming rights to two flagship venues and integrates loyalty benefits. Olympia will be reinvented as a cultural and entertainment district featuring two performance venues, two hotels, 30 restaurants and bars, extensive office space and over two acres of public areas. The British Airways ARC will open in 2026 with a 3,800 capacity and be operated by AEG Presents. The British Airways Theatre will open a year later as London's largest new permanent theatre in nearly half a century. Club members receive reserved ticket allocations, access to a VIP lounge called The British Airways Wing, and opportunities to earn Avios across participating venues and restaurants.

Read at Business Matters