Bing PubHub is set to retire, marking the end of new publisher applications effective immediately per Microsoft's announcement in Bing Webmaster Tools. Launched in 2016 and integrated into Bing Webmaster Tools in 2022, PubHub's discontinuation aligns with Microsoft's strategy to improve content ingestion in Bing News. Despite this change, the notice surprisingly does not mention IndexNow, a tool that could help in indexing new content. Publishers with pending submissions will still have their applications reviewed, and Microsoft will keep them updated on their status.
Bing News PubHub, launched in 2016 and moved to Bing Webmaster Tools in 2022, is being retired without a specific end date for its complete shutdown.
Microsoft's announcement in Bing Webmaster Tools highlights that PubHub will stop accepting new publisher applications immediately, reflecting a shift in content ingestion and optimization strategies.
Despite the shutdown notice, the document fails to mention IndexNow, which could assist publishers in getting their fresh content indexed despite the discontinuation of PubHub.
Existing submissions will still be reviewed, with Microsoft committing to updating publishers on the status of their applications even after PubHub's operational changes.
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