"Limy's tech aims to show brands how AI agents are driving sales for their businesses - and optimize AI to drive even more sales. Limy integrates directly with a brand's content delivery software to detect when AI agents visit that advertiser's site and which prompts led to a purchase. Based on these insights, brands can improve how they show up in popular large language models by allocating more ad spend to specific prompts that perform better among agents."
"As part of the ruling, publishers can opt out of having their content scraped for AI Overviews without decreasing their search visibility. Currently, Google indexes AIO and Gemini content with the same system as its search engine, meaning that if publishers don't want their content to be used for AI search, they risk losing visibility within Google search, too. Some publisher advocates have proposed that Google divide its crawler into two independent tools, so publishers can opt out of one but not the other."
Limy's technology tracks when AI agents visit a brand's site and identifies which prompts led to purchases by integrating with content delivery software. Brands can use those insights to optimize how they appear in large language models and reallocate ad spend toward prompts that drive more agent-driven sales. The UK's Competition and Markets Authority ruled that Google must give publishers autonomy to opt out of having content scraped for AI Overviews without losing search visibility. Currently Google indexes AI Overview and Gemini content with the same system as search, prompting proposals to split crawlers. TikTok's US divestment has triggered user departures and criticism.
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