"Sixes, the cricket-based entertainment bar, has announced that it would be going into administration, beginning with the closure of its Southampton location. The chain, which is supported by England Cricket captain Ben Stokes, runs 16 branches across the country. The bar has six London locations: its flagship venue in Fitzrovia, as well as bars in London Bridge, Fulham, Stratford, Shepherd's Bush, and Wembley."
"But there may still be hope for a rescue deal, as administrators have said that other branches will stay open whilst negotiations are underway. Sixes, which was founded in 2020 by Calum Mackinnon and Andy Waugh, reportedly has a number of interested parties about a sale. The bar is backed by England Cricket captain Ben Stokes The chain secured funding in 2023 from the investment group known as 4Cast, which includes Stokes, Jofra Archer, and Stuart Broad."
"Tony Wright, joint administrator and partner at FRP, told the Independent: Sixes has built a strong brand in the social entertainment space with its unique venues proving very popular with customers. He acknowledged that some locations struggled in an increasingly competitive market but maintained that the company has significant potential. Activity bars, such as Flight Club, are growing in popularity in London, creating fierce competition He hinted that there have been promising signs of early interest in parties keen on acquiring the brand, especially its strongest-performing sites. The focus for the business in the busy run-up to Christmas is to ensure customers can still enjoy their bookings, whilst negotiations to secure the best deal for the business and its stakeholders is underway. These conversations are being mediated by FRP Advisory. He added: We're confident that with the right investment and focus, Sixes can build on its core strengths."
Sixes, a cricket-themed activity bar chain founded in 2020, has entered administration and begun by closing its Southampton site. The chain operates 16 branches nationwide, including six London venues such as a Fitzrovia flagship. The business secured funding in 2023 from investment group 4Cast, which includes high-profile cricketers. Administrators from FRP report interested parties and say several branches will remain open during negotiations. Competition in the activity-bar market has pressured some locations, but administrators express confidence that with appropriate investment the brand can recover and preserve customer bookings during the Christmas period.
Read at www.standard.co.uk
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