"Nodding back to the first issue of Typeone, the design system features Diatype from Dinamo, with Xiaoyuan Gao's Common Sans which, for a moment, was nearly the solo typeface of the whole magazine for its "exuberance and sincerity", says Harry."
""The magazine itself wears its skeleton on its sleeve," says Alice. "Ultimately, what makes up the creative scene of today is the people actually making, doing, writing, thinking and crafting. That's why we used their typefaces throughout - with each person we spoke to's article being set in their own typefaces.""
""At the outset of the magazine back in 2020, we created an editorial design system with set systematic restrictions that allowed each issue to be uniquely designed in response to its specific theme," says Harry. "It meant it was flexible in all the right places, and nice and strict in others so that over all ten issues, you can see the consistent moments and the places that really reflect the theme.""
Typeone foregrounds contemporary typefaces and the people behind them by setting each contributor's article in their own typeface. The design system includes Diatype, Xiaoyuan Gao's Common Sans, VTC Bayard, Tacmitac, Montiac and G2 Airdancer, among others. The editorial identity was developed during the 2020 lockdown with systematic restrictions that enable each issue to respond uniquely to its theme while preserving consistent moments across ten issues. The magazine values spontaneity and flexibility over preciousness, positioning itself as a living, responsive capsule of contemporary type and design. Type today often remixes historical forms with digital influences.
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