The sans serif typeface, literally meaning 'without serif', revolutionized typography from the 19th century onwards, marking significant societal changes from mechanization to the digital age.
The history of sans serif can be traced back to ancient Greece and Rome, although the first intentional geometrically serifless letterform appeared in an architectural drawing by John Soane.
William Caslon IV's 'Two Lines English Egyptian', designed in 1816, is credited as the first sans serif typeface, but its widespread use began with Vincent Figgins in the 1830s.
Sans serif fonts quickly gained popularity in the advertising domain during the Victorian era, with significant contributions from designers like William Thorowgood, who created the first complete uppercase and lowercase font.
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