"Clarity is the primary goal of all informative microcopy; without clarity, informative microcopy fails to achieve its purpose. Techniques for ensuring clarity include signposting, information scent, relevance, and appropriate terminology."
"Mastercard's approach to microcopy demonstrates the importance of using relevant terminology for specific audiences. For students, they explain features like fraud liability and card locking in simple terms, while using more jargon for a general audience."
"Concision ensures that your microcopy is read by busy users and that essential, clarifying information doesn't get cut off by truncation. A few extra words can be included if the clarity is maintained."
Informational microcopy is essential for user understanding and task completion within interfaces. Clarity is the primary goal, ensuring users receive key information effectively. Techniques for clarity include signposting, information scent, relevance, and appropriate terminology. Concision is also crucial, allowing busy users to grasp essential information without truncation. An example from Mastercard illustrates how tailored terminology can enhance clarity for specific audiences, such as students, by explaining complex features in accessible language while using more jargon for a general audience.
Read at Nielsen Norman Group
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