""This was not a time for design showmanship, it was a time for space and reflection, designing from within the discomfort. We've named the issue, but we're not attempting to solve it because we can't." While accepting the futility of design itself, Samar and her team recognised the need to break through the silence; to create an urgency for the resistance against genocide."
"The imagery of the key goes back to the 1948 Nakba where Palestinians faced expulsion from the land by Zionist military forces, taking their keys with them as a symbol of their future return. The letter 'T', number '4', and letter'P' come together to make this image, and in motion, the P is lifted like a balloon in flight. This quietly echoes Banksy's Girl with Balloon and its inscribed line 'There is always hope'."
Samar created a restrained visual identity for the Save the Date post that prioritised space and reflection over showmanship, acknowledging the inadequacy of words and images. The identity uses two core elements: the visual concept 'Home to Hope' and the visual language of petitions. A key logo embodies home, land, and the right to return, referencing the 1948 Nakba when Palestinians took keys as symbols of future return; the logo combines 'T', '4' and 'P', with the P lifted in motion like a balloon. The identity pairs Nickel Gothic Variable with a bespoke typeface titled Ceasefire, designed pro-bono at Pentagram in 2024 for Counterpoints Arts; the Ceasefire family remains unfinished and its name is intended to change upon a ceasefire.
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